Creating a category (not what you think)

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Creating a category (not what you think)

HUMAN CRAFTED
This piece of content is the work of a human mind.

It was Wednesday, February 14th, when I decided to do some research for this note.

The date here matters because just the previous day, a very popular SaaS company was acquired (but another very popular SaaS company).

I started my research by visiting Drift’s Twitter profile.

I wanted to write a note on Drift for some time now.

The first tweet was announcing the acquisition of Drift by SalesLoft.

“Nice,” I thought.

After all, this was one of the two potential outcomes I had in mind for Drift. (The other one was an IPO.)

“But that doesn’t change what I wanted to write,” I concluded.

And so, I started the research on the topic I had in mind.

HUMAN CRAFTED
This piece of content is the work of a human mind.
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