Emilia from Userpilot told me a secret

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Emilia from Userpilot told me a secret

HUMAN CRAFTED
This piece of content is the work of a human mind.

A few weeks ago, I was browsing LinkedIn when I saw a post by my friend Emilia Korczynska, head of marketing at Userpilot.

When I checked her profile, I noticed that she’s using LinkedIn’s newsletter feature.

She’s using it for Userpilot’s branded newsletter called Product Rantz.

If you’re into B2B growth, you know that branded newsletters are on the rise across many different industries and verticals.

And, no, a branded newsletter isn’t sending your company news to a list of (mostly) unengaged subscribers once per quarter.

But if they’re not that, then what are they?

After seeing Product Rantz on LinkedIn, I asked Emilia if she was interested in sharing the story behind Product Rantz, how Userpilot leverages LinkedIn’s newsletter feature, and more.

She was kind enough to jump on a 20-minute call with me.

Here’s what we discussed.

HUMAN CRAFTED
This piece of content is the work of a human mind.
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