SaaS launching a SaaS buying another SaaS

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SaaS launching a SaaS buying another SaaS

HUMAN CRAFTED
This piece of content is the work of a human mind.

Very often, I hear that introducing an outsider’s perspective is much needed in SaaS.

Why?

  1. SaaS has become commoditized, and most categories have reached a high level of maturity.
  2. Competition is intense, and the playbook of the past (whatever that may be for each company) doesn’t work any longer.

Due to the nature of my work, I’m exposed to different growth strategies; some are successful, some are not.

For the most part, even if these strategies appear innovative, they still have elements of and are based on the old growth playbook.

Not this one, though.

These folks are onto something.

Here’s what.

HUMAN CRAFTED
This piece of content is the work of a human mind.
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