The breaking point

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  • Chapter 3

The breaking point

HUMAN CRAFTED
This piece of content is the work of a human mind.

When I’m not working on these notes for you, I’m working at running Minuttia.

Minuttia is an organic growth–acceleration agency for B2B SaaS companies.

One of our core services is content creation.

Over the years, we’ve developed a robust process that repeatedly works tremendously well for B2B SaaS companies in some of the most competitive and industry-specific SaaS categories.

There’s just one problem with this process.

It occasionally breaks.

When it does, we immediately do two things…

  • identify the breaking points
  • develop tactics and methods to fix them

And that’s what today’s note is all about.

HUMAN CRAFTED
This piece of content is the work of a human mind.
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