The SaaS that found a gap in the market

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The SaaS that found a gap in the market

HUMAN CRAFTED
This piece of content is the work of a human mind.

It was one of those calm and relaxing weekends, and I was watching an episode of My First Million podcast.

I don’t remember which episode it was or who was talking when the name “The Org” was dropped.

Apparently, this was a successful SaaS company that was doing org charts.

“Org charts?” I wondered.

Yep, and they were so successful that they raised $20M in their Series B.

I was intrigued.

I Googled the company’s name, and it seemed like Sam’s and Shaan’s (hosts of the My First Million podcast) description of the company (and its fundraising status) was accurate.

I visited the website and clicked on the bookmarklet of my browser that reads “Ahrefs Overview.”

Opening Ahrefs’ Overview report, it seemed that these folks were onto something.

They found a nice gap in the market and attacked it through organic search.

Here’s how.

HUMAN CRAFTED
This piece of content is the work of a human mind.
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