GrowthWaves by George Chasiotis

Anthropic’s (scary good) content strategy

How Anthropic turned fear, philosophy, and controversy into a $20B content engine

Mar 10 • George Chasiotis

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February 2026

Content as infrastructure

Not a channel. Not a tactic. The layer that powers everything.

Feb 24 • George Chasiotis

4

Old vs New Way of Doing Content

Why disrupting yourself is the only path forward

Feb 10 • George Chasiotis

5

January 2026

The most important metric you’re not tracking

A new mental model for marketers navigating the shift from attribution to influence

Jan 27 • George Chasiotis

7

Jevons paradox won’t save marketers

A 160-year-old paradox offers a better lens for what’s coming next

Jan 13 • George Chasiotis

7

December 2025

Year In Review: 2025

Lessons from a year of pivots, personal resets, and the long game of growth

Dec 30, 2025 • George Chasiotis

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3

AI Search Tracking Tools Report

A sober look at the software gold rush happening in AI search tracking

Dec 23, 2025 • George Chasiotis

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2

From keywords to prompts (free tool)

We built a prompt generator—here’s how it helps with AI search tracking

Dec 9, 2025 • George Chasiotis

4

November 2025

Predictions: 2026

What I think is coming for SaaS and marketing

Nov 25, 2025 • George Chasiotis

4

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Don’t invest in AEO

Not every company needs AEO—here’s how to tell if yours does

Nov 11, 2025 • George Chasiotis

4

October 2025

Build-in-public as a marketing channel

Building in public isn’t bragging—it’s modern B2B marketing

Oct 28, 2025 • George Chasiotis

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LinkedIn Growth Objectives

Want better results from LinkedIn? Start here.

Oct 14, 2025 • George Chasiotis

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