Where is OpenAI heading?

DevDay just turned ChatGPT into a platform, not just a product

Oct 7 • 

George Chasiotis

2

The Trail Mental Model

You don’t own the journey—you guide it

Oct 1 • 

George Chasiotis

3

September 2025

Wait, what?

Content is dead? OpenAI disagrees.

Sep 23 • 

George Chasiotis

6

It happened again

Audience as equity: the new SaaS growth playbook

Sep 16 • 

George Chasiotis

3

Gone baby gone

What the LinkedIn bans say about platform risk in 2025

Sep 9 • 

George Chasiotis

4

Signal-based outbound principles

What I’ve learned building GTM systems with intent, not volume

Sep 2 • 

George Chasiotis

7

August 2025

Thoughts on the current cycle

The rules have changed—again

Aug 26 • 

George Chasiotis

8

Are they cooked?

How LinkedIn narratives distort reality (and affect your GTM)

Aug 19 • 

George Chasiotis

7

The evolution of content marketing

Content marketers have a choice: evolve or get left behind

Aug 12 • 

George Chasiotis

12

1

Founder-Led Content Webinar (Slides + Recording)

200 signups, 40+ attendees, and a full walkthrough of our process

Aug 5 • 

George Chasiotis

3

July 2025

How *not to* write emails

AI didn’t ruin GTM—lazy execution did

Jul 29 • 

George Chasiotis

4

How to optimize for LLMs (Playbook)

Here's how AI notetaker Jamie dominated LLM visibility

Jul 22 • 

George Chasiotis

8